When it comes to your businesses online strategy, it is vital to ensure that you have quality branding first. It provides a strong foundation for your online presence across all platforms, such as your website and social media.
Today we are going to discuss what branding is, and it’s importance in growing your business.
What is branding?
What exactly do we mean by branding? We define branding as the perception of your business – who you are, the look, feel, and vibe that someone gets when they are introduced to your business.
It is a customer’s first impression of your business, so you need to make it count. There are a few key items that essentially make up your branding:
- Your logo
- Colour palette that is used in your logo as well as stationary (for example business cards)
- Fonts used on your website, social media, and stationary
- Imagery (online & physical)
These are the first things that a customer will see from your business. It could be on your website, social media, or could be from your signage when walking past your storefront. Either way, the first impression is made with branding.
It is what defines your business.
Why is branding important?
When the elements listed above are combined to develop a strong brand for your business, it will ensure a consistent theme whenever someone views your business whether that is online or in-person. The goal with branding is to create a persona, and something that is recognisable by customers when they see it.
Having quality branding will allow you to stand out from the crowd. Subconsciously, customers will make a judgement based of the first thing they see of your business. Strong branding will ensure it is a positive one, and that your business sticks in their mind – good branding sets you up for effective marketing because of this.
How to create effective branding
Branding will start with your logo, and flow from there. There are many free logo makers out there, however these solutions are almost never unique and thoughtful designs. You can always tell a ‘homemade’ logo from a professionally designed one.
The best option is to invest into having a graphic designer craft your brand identity for your business.
Here at SocialTrek, we specialise in creating brand identities for businesses. Our graphic designers will develop a unique logo for you that ties in with the type of business you are and your target market. We consult with you to determine the right type of logo that will work for your business, as well as choosing colours, fonts, and imagery to create your very own brand guidelines to ensure your business is a stand out.